Promoting Consumer Adoption of Electric Vehicles from a Standard-Information-Behavior Perspective

Consumer adoption of electric vehicles is essentially related to product quality factors, such as safety, performance and compatibility; however, the relationship between standards consumer behavior not clear. Based on Multi-Attribute Utility Theory (MAUT) Prospect Theory, we distinguish claimed attributes, intrinsic measured attributes perceived establish a conceptional model using System Dynamics (SD) simulation from perspective Standard-Information-Behavior framework explore heterogeneous impacts technical consumers’ willingness adopt vehicles. theory simulation, try explain effects three different standards: compatibility. We find that safety affect through market access mechanism, risk positively customers’ quality, compatibility influence network value. The risk, value behavior. study contributes innovation diffusion behavior, offers insights for standardizing activity, marketing information